Didn't have time to do the reading for Mktg 561? That's cool, we did. And then we summarized it and added some examples so you have something to talk about in class. Check out the blog archive to get started.
Thursday, January 26, 2012
Consumer Usage Report - Ties with Chapter 7
Nielsen is a strong source of secondary research. Please take a look at the enclosed media report as you read chapter 7 so you can look at current statistics of media usage.
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