In YouTube enlists big-name help to redefine channels, AP business writer Ryan Nakashima explores how the online video giant is starting to pursue additional business models to capitalize on the quickly evolving marriage of television and the internet. With the 18-to-34-year-old age demographic spending more time on computers and mobile devices than watching a TV set, YouTube seems to be planning for a future where viewing original video content online is the norm. YouTube has committed to spending $100 million, spread out among some of Hollywood's brightest producers, directors and filmmakers, including those responsible for such hit shows as "CSI" and "Community." The eagerly awaited programming will be available through 96 new YouTube channels, which will function essentially as the artists' homepages. YouTube believes that the new videos, which will be of higher quality than typical user-generated content, will attract more viewers and more advertising dollars. There is also some buzz that this initiative will be another big step toward the success of YouTube parent company Google's online television platform, Google TV.
How much longer does traditional television programming have before it becomes obsolete? Will it be a monumental event or will it happen so gradually that we won't even notice? Let us know what you think!
I think it will quite a while before traditional TV becomes obsolete, and the change will be anything but drastic. With each new generation of technology, something else becomes obsolete, but for now TV still has a strong hold on American lifestyles.
ReplyDeleteGiven the varying generations that do watch traditional television programming I do not believe that it will become obsolete in one fell swoop. It will time time for those that are older to phase out of use and any younger generation to completely adopt this type of programming. Youtube already has the path laid out for them by services such as Hulu and Netflicks. With their massive following they will be able to gain a share of the market.
ReplyDeleteMy only worry for Youtube making such a switch is that it is more of a platform for homemade videos. It is already overrun with the music industry and there are plenty of other types of videos in that genre. But will introducing "bigger" programming result in Youtube no longer being a free service or more advertisement? This could become a case like Netflicks where services were changed and people got angry.
I guess only time will tell.
I agree with Yulia that the idea of TV becoming obsolete is very far off, i personally still watch TV more than i would use my computer. Generally, i only rely on my computer to watch something if i missed it on tv or forgot to record it, for one my tv is much bigger than my comp screen and two it has a much better picture quality. I guess for me it matters more about the size and quality of the screen, and i dont plug my laptop into my tv ever because again i generally dont use it for viewing shows or movies. If TV or more likely when it dies out there will be no grand event it will be a gradually trend towards using other viewing mediums.
ReplyDeleteCall me naïve, but I think there will always be a place for traditional television programming if they continue to put out original content i.e. television shows and sports programming that viewers enjoy. So I guess like Anthony and Yulia said obsolescence of TV is way far off. I do think that the adoption of newer technology like Android and apple TV will increase and people will be able to do everything on their television. In the future there will be an app for everything and development of those apps has increased exponentially in the past 5 years. Youtube will definitely be a major player here in the next few years and I know that Google has some tricks up their sleeves like always.
ReplyDeleteHmm, I'm not sure how I feel about the future of TV. Maybe, just like film wasn't made obsolete by TV, people will enjoy both types of programming. I remember my friend telling me 2 years ago about this "crazy/creepy" plan YouTube had to learn all your likes and preferences and then just have a playlist of videos for you to watch. I thought the concept of that was SO scary, but lookit what we have now! It's everywhere. We're taking a class based on that level of data collection. In fact, I just signed up for StumbleUpon because I WANT the Internet to know my preferences.
ReplyDeleteI think it became obsolete for many people; two weeks ago I and my roommate decided to cancel our Comcast account. We bought Apple TV, which offer us a lot of features and benefits. We can watch whatever we want, whenever we want. I believe in two years traditional TV will become an old-fashioned. I wish YouTube continue being from the public and to the public.
ReplyDeleteI think that internet delivery allows more global views. Unlike the traditional cable TV network, web base programming will allow the customers watch shows more convenient and efficient. YouTube plans to expand to hundreds of internet Channels, just as television went from a few network to dozen of cable channels. In the next few years, I think most of people will interest on YouTube as their most frequency watch channel. However, the problem is the growing online television might affect the high weight traffic on the web. And then some customers may get” error” in the webpage which lead dissatisfaction. In fact, people cannot live without computer which leads the internet base YouTube more successful. I believe that YouTube will become the best online TV network in the future.
ReplyDeleteI think that there will always been traditional TV. There may be a lot of tech savvy individuals in the world now and the amount of internet access is increasing daily but there will always be traditional TV. It might not be the same TV that we are used to because of the constant updates to technology, much like the 3D TVs that have come out. So some people may shy away from the old technology of the "big black box" and opt for the sleek look of the laptop or tablet.
ReplyDeleteTraditional programming does not have much time left on this planet. With personalized content and the massive variety and availability of internet content, traditional programming cannot compete. Once HD functionality of online content becomes seamless with TV platforms, traditional programming will die.
ReplyDeleteTraditional television is already on the way down. Google and Apple have begun to create internet TV, as well as Netflix streaming on video game systems and mobile devices. Now with the Apple iPad 3 coming out with an extremely high definition display and Android tablets not far behind, streaming HD on the go will be more and more feasible. Especially with the addition of "4G" mobile networks and wifi in every corner of America, there's no need for TV. Instead of sitting down at 9pm to watch your favorite show, you have the option to stream it later via TiVo, Netflix, Hulu, or whatever else is next (YouTube TV?). It's already happening gradually, and no one is noticing. We're all too in love with our smart phones to care.
ReplyDelete