Didn't have time to do the reading for Mktg 561? That's cool, we did. And then we summarized it and added some examples so you have something to talk about in class. Check out the blog archive to get started.
Great picture of Brian Jones and Keith Richards. In trying to relate this picture somehow to marketing or e-marketing I have heard a little story about something that Stones did back in the beginning of their career.
In 1962, when the Stones were first starting out they were literally starving, stealing food from supermarkets, and a living together in the same apartment. They were struggling to get any gigs that actually paid money because all of the clubs in London were dominated by jazz bands. The Stones didn't play jazz music but they did play the blues at a time when it wasn't yet popular in the UK.
So one of the band's founders, Ian Stewart, offered to the clubs for the Stones to play during the short breaks in between the club featured jazz performances. This gave the Stones 15 minutes to show the audience what they had and eventually they became more popular than the featured jazz performances.
Although it doesn't quite relate to e-marketing, it's still a great way that the Stones marketed themselves back in the 60's as a new band. They were getting the word out there for free.
Great picture of Brian Jones and Keith Richards. In trying to relate this picture somehow to marketing or e-marketing I have heard a little story about something that Stones did back in the beginning of their career.
ReplyDeleteIn 1962, when the Stones were first starting out they were literally starving, stealing food from supermarkets, and a living together in the same apartment. They were struggling to get any gigs that actually paid money because all of the clubs in London were dominated by jazz bands. The Stones didn't play jazz music but they did play the blues at a time when it wasn't yet popular in the UK.
So one of the band's founders, Ian Stewart, offered to the clubs for the Stones to play during the short breaks in between the club featured jazz performances. This gave the Stones 15 minutes to show the audience what they had and eventually they became more popular than the featured jazz performances.
Although it doesn't quite relate to e-marketing, it's still a great way that the Stones marketed themselves back in the 60's as a new band. They were getting the word out there for free.